Bacardi Boomerang


D&AD Brief

Tagline: Groove on and on

Designer: Hannah West

Instagram a boomerang of your signature dance move using the hashtag #grooveonandon for a chance to be featured in Bacardi’s monthly digitalized unity dance.


After a year's worth of #grooveonandon’s, Bacardi will combine the monthly digitalized dances into one full-length dance that will play on the main-stage at the All Points East Festival in London. 


If you’ve memorized the unity dance by the time the festival comes around, you will have the opportunity to perform the dance in the Bacardi booth for a free shot.


Bacardi Boomerang