Heinz Ketchup

Do you even like fries, or are you just using them to get to ketchup?

Tagline: What food is for.

AD: Spencer Beurle

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OOH

OOH

Placed above fast food restaurants that carry Heinz.

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In-Store

In-Store

Rename common ketchup foods for what they really are—vehicles to get you to Heinz.

Stadium Signage

Stadium Signage

Signs directing you to the condiment station--and the concession stand if you’re into that sort of thing.

Ketchup Keg

Ketchup Keg

Our ketchup kegs will be located in various food festivals and tailgates. No one will run out of Heinz. No one.

Online Goodies

Online Goodies

The ketchup frocket + car cup holder ketchup pump will be promoted on our Instagram to remind consumers that you’ll always need ketchup and you’ll never get enough.

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Tray Liner

Tray Liner

Featured in food courts and restaurants that carry Heinz (and trays).